Book-A-Go-Go | How to Write, Publish & Market Your Book

Episode 10: How to Get Testimonials for Your Book

Blurbs and testimonials can boost your book’s credibility, marketing reach, and discoverability—if you know how to get the right ones. In this episode, we walk you through who to ask, how to ask, when to ask, and what makes a testimonial truly effective. We also cover how to use endorsements beyond the book jacket to enhance your author brand and marketing strategy.

Episode 9: Traditional Publishing vs. Self-Publishing vs. Hybrid Publishing

Not sure which publishing path is right for you? This episode breaks down traditional publishing, self-publishing, and hybrid models—explaining how each works, what authors can expect in terms of control, cost, royalties, and distribution, and how to align your publishing choice with your goals, timeline, and budget.

Episode 8: Legal Review, Fact-Checking & Compliance of Your Book

Don’t let legal issues derail your book. In this episode, Jenna and Sara cover what every author should know about legal review, fact-checking, and compliance—from using song lyrics and brand names to referencing real people and places. Learn when to involve a publishing lawyer, how to clear third-party content (including photos and permissions), and how to protect yourself from copyright violations, defamation, and other costly mistakes. Whether you’re self-publishing or going the traditional route, this episode helps you stay legally sound and reader-ready.

Episode 7: How to Choose a Title for Your Book

A strong book title does more than sound good—it sells your concept, hooks readers, and guides your cover and marketing. In this episode, Jenna and Sara share practical strategies for brainstorming titles, tailoring them to genre and audience expectations, avoiding common pitfalls, and involving your publishing or PR team before locking it in. Whether you’re writing fiction or nonfiction, this episode will help you choose a title that resonates.

Episode 6: Choosing the Members of Your Editorial Team

Not all editors do the same thing—and understanding the differences can save you time, money, and frustration. In this episode, Jenna and Sara demystify the roles of developmental editors, line editors, copyeditors, and proofreaders. You’ll learn who to hire, when to bring them in, what each one does (and doesn’t do), and how they work together to help you create a professional, polished book.

Episode 5: Ghostwriting vs. Co-Authoring vs. Writing Coach vs. Flying Solo

Not every author needs to write their book alone. In this episode, Jenna and Sara unpack the pros and cons of working with a ghostwriter, co-author, or writing coach—or going solo. We cover who gets credit, who owns the rights, typical pricing, and how much time and effort each path requires so you can choose the best option for your goals, schedule, and skill set. Whether you’re time-poor, confidence-shy, or eager to DIY, this episode will help you decide the best path to get your book from idea to finished manuscript.

Episode 4: Why Blogging Is Important for Authors

Blogging is one of the most powerful tools an author can use to build visibility, credibility, and momentum—long before your book is even published. In this episode, Jenna and Sara share tips for getting started, staying consistent, and making your blog work for your long-term publishing goals.

Episode 3: Author Website: Why You Need One & What It Should Include

Your author website doesn’t need to be big or fancy—but it does need to exist. In this episode, Jenna and Sara walk you through the key reasons to set up a website early in your publishing journey, what pages it should include, and how to make smart decisions that will grow with you over time.

Episode 2: Author Platform: What It Is & Why You Need One

It’s never too early to start working on your author platform—and that could mean even before you start writing your book. In this episode, Jenna and Sara break down what an author platform is, why it matters, and how to start building one in a way that feels natural—even if you’re not a fan of self-promotion.

Episode 1: Setting Goals & Expectations When Writing Your Book

Jenna and Sara help you set clear, realistic goals and expectations for your book, creating the foundation for the rest of your publishing journey. We introduce the concept of a BAGG (your Book and Author Gameplan and Goal) and walk through nine common reasons for writing a book, plus discuss how to define what success looks like for you. This episode is designed to give you a clear-eyed view of the road ahead so you can plan smart, budget wisely, and move forward with confidence.