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The Book-A-Go-Go podcast was started out of a desire for its co-hosts to share their industry knowledge with their clients. As a writer/editor and a publisher, Jenna Rose Robbins and Sara Stratton found themselves repeating much of the same information to their clients. Rather than continue to do so, the duo—who have worked on more than a dozen books together—decided to record their knowledge for easy dissemination.

The first 18 episodes comprise the “Reference Episodes”—the steps and info needed to take an author from finished manuscript to printed book. While these first episodes are scripted, future episodes will have more of a casual, talk-show-style format.

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It’s never too early to start working on your author platform—and that could mean even before you start writing your book. In this episode, Jenna and Sara break down what an author platform is, why it matters, and how to start building one in a way that feels natural—even if you’re not a fan of self-promotion.

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